Samsung signs strategic partnership to expand digital solutions in Iraq
Samsung signs strategic partnership to expand digital solutions in Iraq
10-19-2026
Baghdad-Mail
Samsung Electronics Levant and Asiacell signed a strategic partnership agreement aimed at expanding their cooperation in Iraq, and making Samsung devices, services and technological solutions more widely available to individuals and companies.
Under this strategic partnership, Samsung devices will be available through Asiacell’s channels dedicated to individuals and the business sector, through specialized programs that give subscribers greater flexibility in purchasing and a wider range of options.
This collaboration includes a device exchange and residual value program, which allows eligible subscribers to exchange their current devices and have their residual value counted towards the price of a new Samsung device.
The partnership will also offer customized financing and installment options, making device acquisition easier and more convenient.
For business subscribers, Asiacell and Samsung will collaborate to develop business-to-business ( B2B ) solutions and explore new business opportunities that meet the needs of organizations across various sectors. The agreement includes customized financing programs supported by Samsung’s Knox Guard device management and security solution .
As part of this partnership, the two companies will launch the Samsung Certified Sales Advisors program, to enhance sales teams’ product knowledge and enable them to provide better, more informed support to subscribers when choosing Samsung devices and solutions.
The collaboration extends to digital channels and e-commerce, with both companies working to enhance the presence of Samsung products through the Asiacell digital store. Other initiatives include an Employee Device Purchase Program ( EPP ), joint marketing and promotional campaigns, exclusive bundles combining devices and services, and offers tailored to different subscriber segments.
On this occasion, Jong-Ho Kang, General Manager of Samsung Electronics Levant , said : “This agreement represents an important new phase in our cooperation with Asiacell, and enhances our ability to make Samsung’s latest devices and innovations available to a wider segment of subscribers across Iraq. By combining Samsung’s technological leadership with Asiacell’s market reach and subscriber service expertise, we aim to provide individuals and businesses with more choices, more flexible purchasing options, and solutions that meet their growing needs.”
For his part, Amer Al-Sana, CEO of Asiacell, said, “This partnership is not limited to providing devices; it extends far beyond that. It contributes to accelerating the building of Iraq’s digital future. At Asiacell, we believe that cutting-edge global technologies should be within reach of every Iraqi. By combining our nationwide reach, our market knowledge, our growing AI-powered capabilities, and Samsung’s global innovations, we are bringing these technologies closer to individuals and businesses alike. As we move forward with our vision of building an AI-powered enterprise, partnerships of this caliber help us keep our subscribers constantly connected to what the future holds.”
This strategic partnership establishes a solid framework for developing joint offerings, services and solutions, designed to meet the needs of both individuals and the business sector.
miliq.news
