A free initiative launched by a giant company to activate the local Iraqi stores
A free initiative launched by a giant company to activate the local Iraqi stores
Sunday 12 July 2020 | 10:01 am
Baghdad / .. The giant Coca-Cola Company announced the launch of the new “Open your heart more than before” initiative that aims to support local stores to maintain the continuity of their business and help them thrive, pointing out that it will provide free products to retailers to help alleviate the problem of cash liquidity.
The company said, “The launch of this initiative comes in response to the faltering business climate in the retail sector during the current period,” indicating that “the initiative will work with 50 thousand stores across Iraq to help them overcome these difficult times.”
The company added, “As the region begins its recovery phase from the negative repercussions of the emerging crisis of the Corona virus, small businesses have been affected by this crisis more than others, and the changing nature of trade has greatly affected small groceries and local stores.”
Coca-Cola clarified that it “aims to support retailers to help them overcome the difficulties they face and with priority to health and personal safety standards”.
She continued, “The leading beverage brand will provide 500,000 muzzle, in addition to in-store awareness campaigns designed to encourage customers to support local stores across Iraq. Moreover, Coca-Cola will give more than 1.3 million products to retailers for free to help mitigate From the problem of cash flow. ”
Commenting on the initiative, Tolga Sibi, Vice President and General Manager for the Middle East at Coca-Cola, said, “In light of the negative repercussions of the Corona pandemic that affected retail and small shops, we have seen that we have a duty to participate in providing the necessary support to alleviate these.”
He added, “The initiative aims to boost the momentum and encourage other companies and the public to create a joint force for the benefit of small businesses and contribute to making a real difference in cooperation with each other.” End 4
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